Beauty Girls

The Hollywood Reporter:

Overperforming in its opening was Fox 2000’s period circus romance Water for Elephants, which debuted to $17.5 million from 2,817 locations. Based on Sara Gruen’s bestselling book and directed by Francis Lawrence, the film stars Reese Witherspoon, Robert Pattinson and Christoph Waltz.

Water for Elephants drew an A- CinemaScore, and played heavily to adult women. Females made up 70% of the audience, while 70% were over the age of 25. The film’s successful opening is a win for Fox’s marketing team, which targeted fans of the book, as well as playing up the love story.

Deadline:

CinemaScore was Fox 2000's Water For Elephants based on Sara Gruen's best-selling book and written by Richard LaGravenese and directed by Francis Lawrence. Clearly, the classy ad campaign was intriguing for adults who don't rush out to see films, and for Robert Pattinson's Twi-hards who do. But this beautifully filmed but searing drama was considered a hard sell.


3. Water For Elephants (Fox 2000/Fox) NEW [2,817 Theaters]

Friday $7M, Saturday $6.8M, Easter Weekend $17.5M

E! Online:

The $40 million romantic drama, based on Sara Gruen's no-clowing-around novel of circus life in the 1930s, debuted with an estimated $17.5 million. The Friday-Sunday take was a bit bigger than expected for the film—and for the genre.

"Adult films usually don't sprint out of the gate. We did," Fox exec Bert Livingston told us in an email today. "I think being on bestseller list twice helped."

For Pattinson, the opening marks a step up from his last non-Twilight movie, Remember Me, which opened to $8.1 million last year
 
LA Times
 
"Water for Elephants," based on Sara Gruen's bestselling novel about a 1930s traveling circus, had a budget of about $40 million. Most of those who saw the film seemed to be either older women familiar with the book or fans of young "Twilight" heartthrob Pattinson, as the audience was 70% female. And those moviegoers enjoyed the picture, giving it an average grade of A-minus. That positive buzz could be especially good news for the movie because audiences don't usually run to see adult dramas on their first weekend in theaters.

In any event, the movie is off to a far better start than Pattinson's last nonvampire movie. In March 2010, his Sept. 11 drama "Remember Me" opened only to a modest $8.1 million. The "Water for Elephants" results could mean that he's being taken more seriously as a dramatic actor -- or perhaps just that he should star in more films alongside popular leading ladies with box office clout, like Witherspoon.

Box Office Mojo has a nice breakdown as well. You can look here for the international roundup.





It certainly didn't hurt that Rob is getting the support of A-listers like Joan Collins..









To celebrate why not have a Water for Elephants inspired cocktail. Head over to the Daily Beast to get the ingredients for 'The Star Attraction'.




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We've already given you a quick wrap, on why getting a big opening for Water for Elephants is so important for Rob. So it was nice to see everyone spreading the word to get out and watch it this weekend.

Socialite Life highlighted the reasons why Water for Elephants needed to win at the box office, while MTV had a cheat sheet for those not so familiar with the book.

SheKnows had a top 10 list of why Rob is perfect for Water for Elephants, and EOnline, went the way of the Magic 8 ball to get some answers on whether Rob is truly a leading man.. very cute read.

Cinema Blend highlights the 8 big differences between book and movie, while Vanity Fair had 25 urgent Water for Elephants questions answered.

And even costars and friends rallied in behalf of Rob and Reese..






With Fox doing an amazing job at promoting the film, we can only hope people turn out to see it this key weekend.


We can only follow by example, and hope you do the same. If only, because of this..

Water for Elephants opens in US theaters nationwide today, and this is when fans get to make a difference for Rob. Here are some of the box office predictions:

Entertainment Weekly:

3. Water for Elephants: $16 million

Will Robert Pattinson’s Twihards show up for this $40 million adaptation of Sara Gruen’s bestselling novel? The answer will play a significant role in how well the traveling-circus romance, co-starring Oscar winners Reese Witherspoon and Christoph Waltz, performs this weekend. Fox’s PG-13 film should appeal to adults — particularly women — who are familiar with the book, but those aren’t the moviegoers who typically rush out on opening day. Furthermore, reviews have been mediocre, and that could deter those who haven’t read the source material. So it all comes down to Pattinson’s teenage minions. If they buy tickets in large quantities, then Elephants could easily collect more than $20 million this weekend. But if they treat Elephants like they treated Pattinson’s last non-Twilight effort, the 2010 dud Remember Me, then an opening gross in the mid-teens seems more likely.


The Hollywood Reporter:

Water for Elephants is a new direction for director Francis Lawrence, who helmed I Am Legend and Constantine. But Witherspoon has a sizable fanbase, and Pattinson could end up pulling in a lot of Twilight moms with the prospect of seeing him once again tortured and in love.

According to the Flixster Bullseye, all three releases are skewing into the female, over-25 demo and could bite into each others' potential audiences. Elephants shows the most activity and interest, and skews youngest, mainly because of Pattinson.


In a different article The Hollywood Reporter asked whether fans will turn out to watch Rob:

Going out Friday in 2,817 theaters, Elephants isn't expected to have a big opening, with Fox estimating a weekend gross of $13 million to $15 million, though the film has increased its momentum with adult females. The studio believes the movie will serve as counterprogramming as summer tentpoles start to unfurl and that it will play like an adult drama. Elephants cost $40 million to produce.

Latest tracking shows an uptick in the number of younger women who want to see Elephants, although females over the age of 25 -- the demo who turned the book into a best-seller -- continued to lead. As with younger females, interest among older men is picking up.


Every ticket counts, so get out to watch Water for Elephants this weekend!

The new still and new picture of Rob and director Francis Lawrence, are courtesy of Box Office magazine that posted a great interview with Rob recently. In the print issue they also talk to Lawrence, who shares great details about working with Rob and more. Read that portion over at RPLife where you can see the rest of the scans.

Remember Me cracked the top 30 list compiled by numbers.com.

In making this calculation, we took the production budget, domestic and international box office and domestic DVD sales for each movie released during the year and calculated a rough total gross profit for the film

Read what other films made the cut at numbers.com


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Per Box Office Mojo:

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