Crossing the Blues
UPDATE (11/8): E! Online's Marc Malkin says it never happened. Check out his article.

Mirror UK is basing the report on a source within the fashion industry:

Twilight movie sensation Robert Pattinson has turned down a £1million deal to be the face of Burberry, declaring: “I’m an actor, not a model.” As vampire Edward Cullen, R-Patz, 24, has the looks, charm and charisma to melt every girl’s heart. And I can now reveal Robert is truly a man with artistic integrity too.


It was a straight “No” when the posh British style and accessories brand, headed by designer Christopher Bailey, came calling. My source in the fashion world revealed: “Christopher and the Burberry team were desperate to sign Robert as the main person in their new campaign. "It would grace all their stores worldwide and be in all the best publications. They went to Robert but he immediately, politely, turned them down.
“As far as Robert sees things he’s an actor by trade and that’s his art. He doesn’t want to start becoming a brand or anything.”
Burberry are one of the coolest brands out there when it comes to high-end fashion. In the past few years their campaigns have featured Rosie Huntington-Whiteley (now shooting Transformers 3 in Hollywood), supermodel Agyness Deyn and Harry Potter star Emma Watson.
To say Christopher and Burberry are disappointed by the flat rejection is an understatement. My source continues: “Burberry really hoped Robert would do it. They know he wears Burberry occasionally and he’s met Christopher and the team before. They only wanted him. Robert’s look would have been perfect so they’re back to square one.”
We'll file this one as a rumor, although Rob did model for a similar campaign with Hackett in 2007. We can only imagine what he could do for Burberry now..