According to our affiliate @LeRPattzClub, the photo is part of a preview for 'Anthology of a Decade' - a photographic journal by Hedi Slimane (Google translate version):
Kate Moss, Lady Gaga, Robert Pattinson ... You are shooting the person or the expression of a society that worships celebrity?
Hedi Slimane: In some cases, the person within the meaning of intimacy, but also the mechanism of media, especially the notoriety generated by the internet exposure. There is also and always this idea of "teen idols", a classic and a constant since the '50s.