"We were really true to the book and because the guy is basically a shit who wins everything at the end it’s really difficult to market it – especially with me in it"
You can read the rest, including how Rob felt about playing "a shit" over at Total Film. indieWIRE suggests producers may have to go the festival route to market Bel Ami:
Buzz around the pic has been quiet but maybe producers will trot it out to the festival circuit in the fall to see how it plays before deciding how to get it out there? We’ll have to see how it all plays out, but that’s what we’d do.
We'll keep you posted!
Thanks to WFEFilm for the indieWIRE tip.
